Micra - At the push of a button

Nissan was aggressively promoting the Micra at 3.60 lakhs. It had a host of features, in fact almost ranging to 360 degrees. And the most dramatic of them, by far was the push button start and stop ignition button. This became the talking point as well as the cue for activation – every interested visitor needed to push this button to get a gratification coupon, post a Micra test-drive. This push button activation then travelled to many cities across the country, pushing the delight buttons for many.