Turning it on for Moen

America’s popular water faucet brand was to launch in the country. ‘Fleau’ was the theme we came up with, a virtual projection mapping that depicted water filling up and splashing, an invite which showcased the technology within Moen faucets that made the difference between them and the others available in the market, as well as a dealer directed activation exercise.

Micra - At the push of a button

Nissan was aggressively promoting the Micra at 3.60 lakhs. It had a host of features, in fact almost ranging to 360 degrees. And the most dramatic of them, by far was the push button start and stop ignition button. This became the talking point as well as the cue for activation – every interested visitor needed to push this button to get a gratification coupon, post a Micra test-drive. This push button activation then travelled to many cities across the country, pushing the delight buttons for many.

The Aricent Stratonauts

Aricent needed to communicate its internal values to its own people using extensive social media to the high IT savvy audience. They chose the tools, we chose the theme – ‘Stratonauts’ – high flyers who rise above the ordinary. Stratonauts were a savvy young pair – a male and a female mascot who between them, heralded the Aricent values and implemented it everywhere - washrooms, door knobs, entrances, system wallpapers, bottle tops, internal mail, to name but a few.

Sparsh the Good life

Could one experience the good life offered to expatriates and well-heeled Mumbaikars for a home at Karjat – on the outskirts of the metropolis? On offer were top of the line bungalows that catered to every whim and fancy, not to mention need. We then took it a step ahead and literally brought the flavour of the lifestyle to the doorsteps of the target audience – on a canter platform.

Britannia Timepass Machhas

Britannia Timepass – a  new snack product that was a  cross between a fried wafer and baked savoury. Moving away from the usual urban plan and implementations, an activation plan was drawn for Chennai city, with a social cause to boot. Christened Timepass Macchas (Tamil argot for ‘buddy’) we suggested empowering youth – college and unemployed to don a uniform and spread across the city offering Timepass packets to one and all.  Timepass activations and engagements were also added on to various college and youth hangout places as well as on the 2^nd largest beach in the world – Marina.

Europe sojourn for Hyundai Dealer Principals

New thinking, new possibilities  was the new positioning at Hyundai – as part of the Korean automaker’s aggressive stance for the global marketing. This theme and learning needed to percolate to their upmarket and high-networth dealer principals. Thus Amsterdam –became the focus of new thinking and Paris –rounded off the theme of new possibilities. A slew of activities included visits to Den Haag,  Madurodam, the Heineken factory and an exciting  trip on board the Thalys, a lunch stopover at Brussels, visits to the Louvre, la tour Eiffel, rounded off by the sheer excitement of the Moulin rouge. Delegates rated this trip as their ‘best ever’.

Anahata Sutra

Shiv Nadar University in Greater Noida needed a theme for a faculty orientation programme. Among other ice-breaking activities, a visit to the Golf course and the F1circuit, a  pristine theme was unveiled. In Sanskrit!

Anahata Sutra -a series - unbroken, unfathomable, never ending. Knowing how teaching and learning has an ancient ring of culture and civilization, the theme fitted the programme like a glove. Several relevant sholakas related to teaching learning and applying life skills - were part of collaterals. And to think we call Sanskrit a dead , dormant and irrelevant language - of mere academic interest.

Ende avakasam

For ESPN, we had a challenging brief. Get viewers of Asianet in Kerala, to ask for their right to watch. ESPN. By pressurizing the powers that be at Asianet channel which has a monopoly on what they get to watch and why.

This took the shape of direct and indirect pressure groups, tactics and phone-in activities to the Asianet Head Honchos. We even recommended garbage trucks with the message: This is not cricket. Don't accept Garbage. Insist on your rights( to watch ESPN).

From giving way mosquito and fishing nets with messages to mall activations that included use of a wishing tree, radio spots that wished good luck, squeaky clean blank ads that talked about wishing the Asianet powers to Get well, soon were some of the other measures recommended.

Sundar Susheel Smart

For Micromax, a value for money RWA and neighbourhood activation – getting homemakers to pick from a wide range of handsets that look expensive and smart  like their spouses’ smartphones but cost a lot less.  A umbrella branding  and various engagement activities plus RWA promotional material and local market collaterals were envisaged.