Aricent needed to communicate its internal values to its own people using extensive social media to the high IT savvy audience. They chose the tools, we chose the theme – ‘Stratonauts’ – high flyers who rise above the ordinary. Stratonauts were a savvy young pair – a male and a female mascot who between them, heralded the Aricent values and implemented it everywhere - washrooms, door knobs, entrances, system wallpapers, bottle tops, internal mail, to name but a few.
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