Britannia Timepass Machhas

Britannia Timepass – a  new snack product that was a  cross between a fried wafer and baked savoury. Moving away from the usual urban plan and implementations, an activation plan was drawn for Chennai city, with a social cause to boot. Christened Timepass Macchas (Tamil argot for ‘buddy’) we suggested empowering youth – college and unemployed to don a uniform and spread across the city offering Timepass packets to one and all.  Timepass activations and engagements were also added on to various college and youth hangout places as well as on the 2^nd largest beach in the world – Marina.