Tuesday, March 27, 2012

We love Uninor

Uninor’s theme for their employees’ day out needed something special and extraordinary. We created both by using their existing theme of We love UNINOR – by suggesting that everyone be given a blue – set of 3 helium balloons – to be tied with a large wireframe of a loving heart. This ensured registration as well as being the photo-op for the huge family assembled there. To circumvent air and flying permissions – the suggestion was that the wireframe would be tied up and kept anchored off the ground until the gas filled balloons capacity to fly was diminished.

Wednesday, February 15, 2012

Amar Akbar Anthony - An MNYL sequel and coda



Max New York Life was looking at motivating its employees and agents for the various incentive trips throughout the year. We created an offbeat way to do it – use Amar Akbar Anthony for the 40-something age group audience to reprise, remind and re-inspire them about how they could go on a cruise as well as to several exotic destinations and what they needed to do to get there. From hiring a theatre professional, to marathon rehearsal session, last minute searches for props and costumes, as well as ensuring all these travelled safe to a foreign locale - everything held together at the last minute and then brought the house down by their applause and appreciation.

Sunday, January 22, 2012

Painting the town red for Airtel


Rouge Night was created as a theme for a high-end airtel dealer’s network meet. While Champagne flutes, feather boas and gala party masks – set the tone for the invite, giveaways and mementos for the conference and the gala evening, the  EDMs and theme collaterals sent the mercury soaring and the stage set-ups and the entertainment did not disappoint either.