Wednesday, October 12, 2011

The Aricent Stratonauts

Aricent needed to communicate its internal values to its own people using extensive social media to the high IT savvy audience. They chose the tools, we chose the theme – ‘Stratonauts’ – high flyers who rise above the ordinary. Stratonauts were a savvy young pair – a male and a female mascot who between them, heralded the Aricent values and implemented it everywhere - washrooms, door knobs, entrances, system wallpapers, bottle tops, internal mail, to name but a few.