Thursday, July 28, 2011

Europe sojourn for Hyundai Dealer Principals

New thinking, new possibilities  was the new positioning at Hyundai – as part of the Korean automaker’s aggressive stance for the global marketing. This theme and learning needed to percolate to their upmarket and high-networth dealer principals. Thus Amsterdam –became the focus of new thinking and Paris –rounded off the theme of new possibilities. A slew of activities included visits to Den Haag,  Madurodam, the Heineken factory and an exciting  trip on board the Thalys, a lunch stopover at Brussels, visits to the Louvre, la tour Eiffel, rounded off by the sheer excitement of the Moulin rouge. Delegates rated this trip as their ‘best ever’.