Wednesday, February 15, 2012

Amar Akbar Anthony - An MNYL sequel and coda



Max New York Life was looking at motivating its employees and agents for the various incentive trips throughout the year. We created an offbeat way to do it – use Amar Akbar Anthony for the 40-something age group audience to reprise, remind and re-inspire them about how they could go on a cruise as well as to several exotic destinations and what they needed to do to get there. From hiring a theatre professional, to marathon rehearsal session, last minute searches for props and costumes, as well as ensuring all these travelled safe to a foreign locale - everything held together at the last minute and then brought the house down by their applause and appreciation.

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