The problem with Eye-Q , a Gurgaon based chain of super-speciality eye hospitals was simple. They wanted walk-ins, they wanted brand recognition,away from the me-toos. But they didnt want to spend money. This image of a grandad and his grandaughter clinched it for us. Long enough to loosen their purse-strings for a charity drive as well as Free Clinic dates for children and the silvers!!
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