Nothing remarkable about this job, would you say? And you are right, except for the fact that this job was done almost 4 months after the promo actually happened. The first time in my 12 year career, that I create a dummy like this. Apparently for accounting purposes. If you are shaking your head at the silliness of this, there's more...It had 2 round of corrections and revertals - after which it also got printed digitally. And duly filed.
The problem with Eye-Q , a Gurgaon based chain of super-speciality eye hospitals was simple. They wanted walk-ins, they wanted brand recognition,away from the me-toos. But they didnt want to spend money. This image of a grandad and his grandaughter clinched it for us. Long enough to loosen their purse-strings for a charity drive as well as Free Clinic dates for children and the silvers!!
Hmm! This was my first large scale brush with the DM world. Apparently the client believed that he could get a database aaanndd, get people to fill forms and buy insurance online. The car owners thought otherwise. This exercise was tested in Bengaluru and got horrific results. By the time, we wisened up and geared ourselves for round 3, the client's faith and patience, both, had run out!
This one was a Bangalore branch job. Very rushed. Needed to make a sequel to Arrow's promotion of December - for Aristocracy Loyalty Clubmembers.
The Client didnt like the colour combo and eventually it went as white lettering on a black background, minus the chillies!!
By December last year, we could sense that the busiest month of the year was unusually quiet. This happened as an internal exercise and the fact that at least 3 of us in creative were serious bakers and cake lovers
