Ende avakasam

For ESPN, we had a challenging brief. Get viewers of Asianet in Kerala, to ask for their right to watch. ESPN. By pressurizing the powers that be at Asianet channel which has a monopoly on what they get to watch and why.

This took the shape of direct and indirect pressure groups, tactics and phone-in activities to the Asianet Head Honchos. We even recommended garbage trucks with the message: This is not cricket. Don't accept Garbage. Insist on your rights( to watch ESPN).

From giving way mosquito and fishing nets with messages to mall activations that included use of a wishing tree, radio spots that wished good luck, squeaky clean blank ads that talked about wishing the Asianet powers to Get well, soon were some of the other measures recommended.