Max New York Life was looking at motivating its employees and agents for the various incentive trips throughout the year. We created an offbeat way to do it – use Amar Akbar Anthony for the 40-something age group audience to reprise, remind and re-inspire them about how they could go on a cruise as well as to several exotic destinations and what they needed to do to get there. From hiring a theatre professional, to marathon rehearsal session, last minute searches for props and costumes, as well as ensuring all these travelled safe to a foreign locale - everything held together at the last minute and then brought the house down by their applause and appreciation.
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