Bajaj Misallianz

Hmm! This was my first large scale brush with the DM world. Apparently the client believed that he could get a database aaanndd, get people to fill forms and buy insurance online. The car owners thought otherwise. This exercise was tested in Bengaluru and got horrific results. By the time, we wisened up and geared ourselves for round 3, the client's faith and patience, both, had run out!