We love Uninor

Uninor’s theme for their employees’ day out needed something special and extraordinary. We created both by using their existing theme of We love UNINOR – by suggesting that everyone be given a blue – set of 3 helium balloons – to be tied with a large wireframe of a loving heart. This ensured registration as well as being the photo-op for the huge family assembled there. To circumvent air and flying permissions – the suggestion was that the wireframe would be tied up and kept anchored off the ground until the gas filled balloons capacity to fly was diminished.

Amar Akbar Anthony - An MNYL sequel and coda

Max New York Life was looking at motivating its employees and agents for the various incentive trips throughout the year. We created an offbeat way to do it – use Amar Akbar Anthony for the 40-something age group audience to reprise, remind and re-inspire them about how they could go on a cruise as well as to several exotic destinations and what they needed to do to get there. From hiring a theatre professional, to marathon rehearsal session, last minute searches for props and costumes, as well as ensuring all these travelled safe to a foreign locale - everything held together at the last minute and then brought the house down by their applause and appreciation.

Painting the town red for Airtel

Rouge Night was created as a theme for a high-end airtel dealer’s network meet. While Champagne flutes, feather boas and gala party masks – set the tone for the invite, giveaways and mementos for the conference and the gala evening, the  EDMs and theme collaterals sent the mercury soaring and the stage set-ups and the entertainment did not disappoint either.

Turning it on for Moen

America’s popular water faucet brand was to launch in the country. ‘Fleau’ was the theme we came up with, a virtual projection mapping that depicted water filling up and splashing, an invite which showcased the technology within Moen faucets that made the difference between them and the others available in the market, as well as a dealer directed activation exercise.

Micra - At the push of a button

Nissan was aggressively promoting the Micra at 3.60 lakhs. It had a host of features, in fact almost ranging to 360 degrees. And the most dramatic of them, by far was the push button start and stop ignition button. This became the talking point as well as the cue for activation – every interested visitor needed to push this button to get a gratification coupon, post a Micra test-drive. This push button activation then travelled to many cities across the country, pushing the delight buttons for many.

The Aricent Stratonauts

Aricent needed to communicate its internal values to its own people using extensive social media to the high IT savvy audience. They chose the tools, we chose the theme – ‘Stratonauts’ – high flyers who rise above the ordinary. Stratonauts were a savvy young pair – a male and a female mascot who between them, heralded the Aricent values and implemented it everywhere - washrooms, door knobs, entrances, system wallpapers, bottle tops, internal mail, to name but a few.

Sparsh the Good life

Could one experience the good life offered to expatriates and well-heeled Mumbaikars for a home at Karjat – on the outskirts of the metropolis? On offer were top of the line bungalows that catered to every whim and fancy, not to mention need. We then took it a step ahead and literally brought the flavour of the lifestyle to the doorsteps of the target audience – on a canter platform.